Bianca SurwiloBlockchain in Marketing: The Cookies SolutionWhile many people have been celebrating The Billionaires in Space Race, many more have been apathetic, even angry. While we watch Bezos’…Jul 30, 2021Jul 30, 2021
Bianca SurwiloWhy OTT is about more than TVOTT (Over-the-Top) media is more than a TV streaming service technology, it’s evolving into a direct-to-consumer business model that could…Jul 30, 2021Jul 30, 2021
Bianca SurwiloUnderstanding OTT AdvertisingMarketers are looking at streaming services wrong and I can understand why. With half the internet using ad-blocking technology and with…Jul 30, 2021Jul 30, 2021
Bianca Surwilo3 Rules of Advertising in Video GamesFollowing the demise of the cruise ship, the buffet, and our collective social lives, COVID-19 forced consumers indoors and online. As…Nov 20, 2020Nov 20, 2020